Downtown Grand Rapids Inc. (DGRI) seeks ideas for activities, events, installations, and activations for the 2022 World of Winter festival.
World of Winter is an annual winter ice festival that celebrates why we choose to live in Michigan - because ice and snow can be spectacular! Help us celebrate our four-season city and all the wonders of winter.
Last year, DGRI the festival attracted over 400,000 attendees to Downtown GR. World of Winter 2021 hosted 52 events, 20 art installations (75 participating artists), 109 ice sculptures, supported 16 grants and teamed up with 20 organizations all for 60 days of activation. For this effort, we were awarded the International Downtown Association (IDA) Pinnacle Award.
Some of these aforementioned attractions include ice sculpture exhibitions, ice-skating events, the Human Hungry Hungry Hippos Tournament on Ice, walking tours, a Silent Disco, a drag show, pop-up performances, and much more.
How To Apply
The World of Winter Festival 2022 will return for two months (from January 6 - March 7) with various FREE programming and installations throughout Downtown.
Returning this year is our World of Winter granting program, where funds will be awarded to those that submit unique ideas for activations, events or installations. Grant funds are available up to $5,000.
For ideas regarding potential locations around Downtown, download and review the attached deck. Don't forget: The sky is the limit!
Ready to apply? Click here to start the process.
Applications are due no later than the end of business on Friday, October 15, 2021.
DGRI's Events & Activations team will review the applications and will reach out if further information is needed.
Those who receive funding will be notified and given further instructions in order to collaborate with the City Office of Special Events and DGRI.
Questions? Contact Kim Van Driel at kvandriel@downtowngr.org.
